Expanding The Search
IN THIS LESSON
Generate buzz
If your budget allows, billboards can be a powerful way to capture attention—especially when placed strategically. However, this option is best suited for searches that have extended beyond one month, due to the higher cost and planning involved.
📍 Location Matters
Avoid expensive interstate billboards. Instead, focus on placements as close to your home as possible, where the cat is most likely to be found and the message will reach people in your community.
🧭 Purpose
Think of this as a Hail Mary—a last-ditch effort to generate buzz and reach a wider audience who may not be online or in your immediate network.
🏪 Vendors to Consider
Lamar Advertising – A leading option in the U.S. Their website is user-friendly, they offer clear pricing, and they’ll even create a free design for you.
CAASie.co – A platform that helps you find digital billboards and screens in local businesses, ideal for more targeted local exposure.
You can also search Google for options: try phrases like “Billboards [Your City] [State]” to see what’s available locally.
