Expanding The Search
IN THIS LESSON
Finding New People: Reaching Beyond Social Media
🌅 Start Early with Print Media
Print media has a longer lead time than digital, so begin the process as soon as possible—especially if your cat has been missing for several weeks.
📰 Why Print Still Matters
Print reaches individuals who aren’t active online—often older adults or those who avoid social media altogether. This is a key audience you don’t want to miss.
🧓 Don’t Overlook Older Adults
Only about 45% of adults 65+ use social media, meaning you're missing over half of a highly valuable group. Many are home more often and are keenly aware of their surroundings—exactly the kind of people who might spot your cat.
🎨 Low-Cost Design Help
Most publications will assist with ad design for a small fee. Don't let the process intimidate you.
Keep Your Ad Simple & Effective
Focus on:A clear photo of your cat
Contact info
The date lost
